BRIDE OF 31 DAYS OF HALLOWEEN DAY 1: HALLOWEEN WILL BE BIG IN 2014!

First, there was the Monster itself...THE 31 DAYS OF HALLOWEEN! Then, there was It's spawn, THE SON OF 31 DAYS OF HALLOWEEN! Now, here comes...

...THE BRIDE OF 31 DAYS OF HALLOWEEN!

Happy October 1st! Each day of October, I'll provide you with a glimpse into all that's grim, gruesome, and grand as we celebrate the Halloween season!


On this the first of THE BRIDE OF 31 DAYS OF HALLOWEEN!, we look at the projected Halloween sales for this season. According to the International Council of Shopping Centers, 74 percent of U.S. households that buy Halloween items will together spend around $11.3 billion! More than two-thirds of Halloween-celebrating Americans will buy costumes this year, the highest percentage in the eleven-year history of a survey conducted by the National Retail Federation.

The NRF and others believe that two factors are driving the tremendous Halloween participation this year: there's an almost endless variety of Halloween costumes and accessories available for all ages, and Halloween falls on a Friday this year. Both factors are leading to a Halloween experience that is sure to be special for everyone who participates in the holiday this year.

As a Halloween-phile, I'm thrilled to see Halloween will be celebrated with real gusto this year. Head over to Spirit Halloween and/or Party City to check out the wide and wild variety of costumes and accessories available to Halloween fans in 2014, and stay tuned for the continuing saga of BRIDE OF 31 DAYS OF HALLOWEEN!